This project may be completed by the following students:
1st Year Media Arts Majors.
2nd Year Media Arts Majors.
3rd Year Media Arts Majors.
Directions
Pre-Production
The goal for this lesson is to have you create a logo that you will be able to use in future projects, both for this class and for personal use.
Make a list of 5 interests you have that are a strong part of who you are.
For each of those interests, list 3 objects that relate to that interest.
These objects should not already be logos. If you're really into football, an image of a football could make sense. The NFL logo or the mascot for any particular team could get you sued.
Create a series of 10 or more thumbnail sketches that combine your initials with those shapes.
Superimposing your initials on the image can work, but consider altering your initials into something that resembles that shape, or at least part of it.
Your sketches can be vastly different or slight variations on the same theme. Most likely, they will be a mix.
Pick your favorite three thumbnails sketches.
Show all of your thumbnail sketches to your Media Arts teacher for approval. They may have advice to make the production and post-production processes easier.
Production
Use a program or website like Method Draw or Vectr to recreate your best logo design.
One trick for making this easier is to take a top-down photo of your sketch, import it into your editor, then use the tools in the editor to copy it as best you can. Once that's done, delete the original photo.
Remember, you are limited to TWO colors!
Lighter and darker versions of a color in this case will ALSO count as separate colors. If it's being printed and we have to mix a new batch of ink for that spot, it's a different color.
If you add a gradient, you just added thousands of colors and have far exceeded your limit.
If you leave the background in Method Draw its original color, it will be transparent and not count towards your total. If you change the background to any other color, it will count.
Post-Production
Not everything that can view SVG files will open them the same way, so you will need to save your SVG file to show you did the work but also export a PNG file to show what you wanted it to look like.
To save an SVG file in Method Draw, click on File, then click on Save Image.
To export a PNG file in Method Draw, click on File, then click on Export as PNG.
Upload your SVG & PNG files, as well as a photo of your thumbnail sketches, so they can be critiqued and graded.
Rubric
25% Thumbnail sketches are included with the project.
25% Image should consist of one or more of the student's initials combined with an original graphic element that relates to the students interests.
25% Image does not include more than two colors. (In this rare case, black and white count as colors.)
25% Image is square and handed in both as the original .svg file and exported .png file.
Anchor Standard 1: Generate and conceptualize artistic ideas and work.
I:6-8:1: Formulate variations of ideas, goals, and solutions for media artworks by practicing focused creative processes.
E:6-8:1: Work independently to create a visual representation of formulated ideas.
E:6-8:2: Act on creative ideas to generate artistic goals.
E:6-8:3: Predict potential obstacles and generate possible solutions.
Anchor Standard 3: Refine and complete artistic work.
I:6-8:1: Experiment with multiple approaches to produce content and components for determined purpose and meaning in media arts productions.
I:6-8:2: Evaluate, improve, and refine media artworks by intentionally emphasizing particular expressive elements to reflect an understanding of purpose, audience, or place.
1st Year Media Arts Majors.
2nd Year Media Arts Majors.
3rd Year Media Arts Majors.